One Tool Used by Global Leaders to Solve Tough Problems
Did you know that one of the most powerful tools used by organizations like Google and Adobe to solve complex challenges isn’t a software or a spreadsheet? It’s LEGO® Serious Play.
At first glance, it may look like simple play. But LEGO® Serious Play is a structured, research-backed method that helps people think clearly, communicate openly, and collaborate effectively. It has been used across diverse groups, from interior designers and women professionals to design school students, each applying it in their own context.
What’s interesting is that while the participants and industries vary, the outcomes remain consistent. Teams experience better communication, as everyone gets an equal voice. Ideas become visible, making thinking clearer and more structured. Most importantly, teamwork strengthens as individuals co-create solutions instead of competing for attention.
By building models with LEGO® bricks, participants move beyond abstract discussions and bring ideas into the physical world. This hands-on approach reduces hierarchy, encourages openness, and helps teams solve problems faster and with more confidence.
LEGO® Serious Play proves that sometimes, the simplest tools can unlock the deepest insights, when used with intention and purpose.
